Online Brand Reputation Management


01I have a website which provide a platform to my potential clients or customers or consumers or associates to reach me but that is not enough. I have presence over internet – largest market place but getting short number of traffic or maximum un-relevant traffic than what to do.

Next step: I have gone through SEO, now I have getting better traffic on my website, better number of business leads; I have got good Page Rank as well but still not satisfied. This is not the limit than what to do next. Yes.. I am getting traffic and business both but some question always disturbs my mind.

 

  • How can I prove to visitors that I am more reliable than my competitors?
  • How many visitor; already visited my website; actually remember my website URL?
  • How many of them really recommend me to their circle?
  • What is my brand image?
  • How can I improve my brand value or M-Cap?
  • How I position in my customer’s mind and if it’s negative than how should I improve my image?
  • Are my potential customers and prospects are aware about actual and most important features of my product or service? If “no” how should I educate them?
  • Can any one tell me where I am lacking; if I am not doing well; is this because of product quality, pricing, associated services or my employees are not treating my clients well?
  • Most important question is: if my customers are having some mis-perception or negative opinion about my product or services than how can I tell them fact?

 

I believe most of the entrepreneurs have these questions in their mind and feel helpless. It is a question of Positive Online Brand Positioning and Online Brand Reputation Management.

Than what is “Online Brand Reputation Management”

 

What is OBRM?

Online Brand Reputation Management (OBRM) – The process of monitoring a brand position online, knowing how to deal with any negative image of corporate brand name and understanding how you can pro-actively protect your brand reputation via social conversation channels.

 

Why OBRM?

OBRM is not a fresh concept while OBRM is upgraded approach of traditional advertisement. If I say that OBRM is requirement of today’s highly competitive time for growing brand names than yes… It’s true. You see an ad on TV set for some consumer goods that is great for your daily life; “Just what I need” you think.

 

[For example: a advertisement of Fairness Cream” and advertisement tells that this particular brand is best for your skin and its contains so and so herbal integrants; this brand will protect you from dust and ultra-violet rays and will make you beautiful day by day.]

 

The next day you head out to the store and straight to the particular fairness cream brand and look for the product. One more case is if you overhear a women talking to one of the sales representatives;

[“I would like to return this fairness cream; it smells horrible and I, myself couldn’t even notice it effect. I would like a refund please“.]

Now, are you still going to pick up that product and purchase it? Probably not;

 

That is a form of offline and traditional approach of ‘Brand Building’ that has already persuade your shopping, but what about online. Instead, say that you “Google” the product, and the 1st result is the official product page. However, the 2nd result has text along the following lines:

[“Don’t believe the Television Advertisements, especially of brand “x fairness cream” sucks and definitely doesn’t do what it should“.]

 

Once again, would you still purchase the brand?

 

OBRM is a approach of analyzing, evaluating and shape up our brand image in our end consumer’s mind. This is the approach by which you can work with “Pull marketing strategy” for your product that is dream for any business unit.

 

02

 

So in simpler words: Online Brand Reputation Management is the process of Monitor, Evaluate and Shape-up your brand image under your product industry over Internet.

Everyday, multi thousand of people are going online and complaining companies, products and services in various ways. There’s a good chance they could be criticizing something to do with you, and you need to know about that and how to deal with it.

 

Benefits of OBRM

• Keep maintain your employees and shareholders faith on your brand name to maintain market –cap corporate brand name.
• Improve level of end customer’s satisfaction by reading insights from consumer’s exact feedback about your product or services.
• Engage and regular touch base with your existing and potential customers and persuade their shopping.
• Gain understanding of the relationship between user generated content and traditional forms of online media, e.g. news, print, etc.
• Reduce market analysis cost that you spend to know market and buying latest trends of your industry.
• Shape-up perceptions of your brand by creating opportunities to converse and engage consumers
• Analyze and Evaluate current level of service offered by your employees to your clients.

So.. lets work out on our product and corporate brand image online.

 

Reference:

Wildnet Technologies (India): Wildnet Technologies (India) is a reputed name in Internet Marketing Industry and operating in same domain from past 4 years. Wildnet Technologies is having 1000+ happy clients in its kitty with team of approx 150 highly qualified and certified professionals.

Wildnet Technologies facilitate you to enhance your “Brand Reputation Online” by its professional hands.

 

As a tool of “Online Brand Reputation Management”, Wildnet Technologies use:

reputation-management1• Corporate Bloging
• Search Engine Alerts
• Monitor industry or product related website
• Monitor Consumer complain and feedback related forums
• Employer personal Blog
• Positive Comment over product relevant blog
• Positive Comment and Consumer interaction over forums
• Article Posting
• Press –Release
• Wikipedia Post
• Link via Testimonials Circulation
• Consumer Interaction and product convincing process over Social Media like Orkut, Face book, Linked in and many more…….

Online Brand Reputation Management is essential requirement for modern era especially for growing brand names. If your consumers and potential know you, trust you, educate about your product features with a belief that they can reach you easily for their queries and consultation than “Sky is limit for your  growth”

For more details, please feel free to buzz me. I will be more than happy to help you.

Mohit Goelmkg

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